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SEO Howlers at International Search Summit 09

I was speaking today at SEO howlers session at International Search Summit Oslo together with Andy Atkins-Krüger and Kristjan Mar Hauksson. We were trying to wake up the audience after lunch and I hope we done this well. It was quite fun (at least for me) and at the same time quite rewarding.

Following things were mentioned as SEO SEM howlers:

  • URL rewrites (just take a look at elkjop.no product pages)
  • Missing 404 pages
  • Non existing pages returning 200 status
  • Defending your brand reputation
  • Supporting your offline campaigns online
  • Doing the basics (titles, h1s, flash, etc)
  • Use of negative keywords in ppc campaigns

I hope the audience enjoyed the session as much as I did :-).

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