“If I only had the money,” says my friend, an owner of a small company. “I would do…”
“Imagine you’ve got that money now,” I interrupt.
Yes, you raised a few million dollars, and I want to see your plan. How would you spend them? Please make a list of at least ten things that you would personally be working on in this case. You´ve got 15 minutes now, start writing.
When he finished writing, I asked him to take a look at the list and choose the tasks that he could start doing right now, without waiting for those millions. I advised him to concentrate his efforts on those tasks only. Yes, I suggested stopping wasting energy on tasks that were not on that list too.
Above is one more way of how to choose what you should be doing as a Business Owner.