Sergey Dmitriev blog » SEM & SEO http://www.dmitriev.com/blog This is a private blog of mine where I share my thoughts, concerns or anything else I care to write about. Thu, 20 May 2010 11:09:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 SEO Howlers at International Search Summit 09 http://www.dmitriev.com/blog/2009-03-13/seo-howlers/ http://www.dmitriev.com/blog/2009-03-13/seo-howlers/#comments Fri, 13 Mar 2009 20:15:48 +0000 Blackie http://www.dmitriev.com/blog/?p=28 I was speaking today at SEO howlers session at International Search Summit Oslo together with Andy Atkins-Krüger and Kristjan Mar Hauksson. We were trying to wake up the audience after lunch and I hope we done this well. It was quite fun (at least for me) and at the same time quite rewarding.

Following things were mentioned as SEO SEM howlers:

  • URL rewrites (just take a look at elkjop.no product pages)
  • Missing 404 pages
  • Non existing pages returning 200 status
  • Defending your brand reputation
  • Supporting your offline campaigns online
  • Doing the basics (titles, h1s, flash, etc)
  • Use of negative keywords in ppc campaigns

I hope the audience enjoyed the session as much as I did :-).

]]> http://www.dmitriev.com/blog/2009-03-13/seo-howlers/feed/ 0 To click or not to click on AdWords? http://www.dmitriev.com/blog/2006-05-03/to-click-or-not-to-click-on-adwords-overture-e-spotting-etc/ http://www.dmitriev.com/blog/2006-05-03/to-click-or-not-to-click-on-adwords-overture-e-spotting-etc/#comments Wed, 03 May 2006 20:19:10 +0000 dmitriev http://www.blackie.net/blog/2006-05-03/to-click-or-not-to-click-on-adwords-overture-e-spotting-etc/ Often I find myself analyzing the ad, thinking of relevancy towards my query (or page I’m on), etc all this in a blink of an eye and then suddenly I start using ages (comparatively to the milliseconds that went on the previous step) and my thoughts are very strange:  
…how much money this guy makes from his blog…
…how much will my click cost the advertiser and how much money will the page owner get…
…these guys are offering a good product I rather type their url directly to the address bar and save them some cents/bucks…
…this is totally unrelevant and done on purpose by the advertiser, I’ll click and leave just to tap their budget…

And the best part is that I actually do all those things :-). I click on unrelevant ads, I type straight into the address bar etc… Am I the only one being such a #%¤& ? Did you find yourself doing same things, thinking the same? Is it all about how much you know about the Internet marketing? Have I been too much on the net?

]]> http://www.dmitriev.com/blog/2006-05-03/to-click-or-not-to-click-on-adwords-overture-e-spotting-etc/feed/ 1